russell westbrook, mtn dew, jackthreads launch party
NBA All-Star, MVP & Olympian, Russell Westbrook is also known for being heavily into fashion off the court. He launched his own sunglass line called Westbrook Frames. Fashion Week & NBA All-Star Weekend happened to overlap, so Mountain Dew, JackThreads, and Westbrook Frames put on a huge bash to celebrate the new sunglasses.
They rented out 214 Lafayette, which is an incredible mult-story penthouse with an indoor swimming pool included. Dominique Ansel Bakery provided sweets. Virgil Abloh spun records. The Water Lillies did synchronized swim routines. Last but not least, they had Napkin Killa there, drawing portraits of models, athletes and sportscasters. The event got a lot of press and even got written up in The New York Times as well as Vibe, Bleacher Report and more.